What is Conversion Rate Optimization (CRO)?
Now that you have done the SEO, it's time to consider how well your site is going to perform? Is it engaging? How likely is it to convert visitors into customers?
It is just as important (or maybe more important) to focus on the users that are already reaching your site, instead of trying to attract new users. How valuable would it be to increase your conversion rate from 5% to 10%? Say you are currently converting 50 out of 1,000 visitors to your site into customers. If you could improve that to 100 out of every 1,000 visitors, that is 1,000 less visitors you would need to gain that extra 50 customers.
CRO is the process of systematically optimizing your website or landing page so that it performs better. It about getting more from the visitors you already have.